One of my favorite (obviously) stores, Forever21, launched its new contemporary line LOVE21 this week. I must say I am already lovin’ it! Beautiful, affordable, and best of all age appropriate. While I love Forever21, I think that LOVE21 is much more age appropriate for someone in their late 20’s like me. Based on the sizing charts on their website, I am guessing that the LOVE21 brand is also more true to women’s sizing than its counterpart marketed to the tween sector.
Forever21 (typically fitted for Junior sizing):

LOVE21 (that’s more like it!):
Maybe I will actually be able to wear their pants/skirts now too
The Forever21 line just does not fit my womanly figure on the bottom!
Here are some of my favorites so far…they are adding things to the website every day, so keep checking back to find your favorites:
This dress totally reminds me of something you would find in White House Black Market, but for a quarter of the price. Perfect for a summer wedding (which I happen to have a lot of!).
You probably know by now I am a sucker for ruffles and bright colors. Looks like it is straight out of the J.Crew design room.
Work appropriate? Yes please!
A classic wrap dress in a beautiful shade of blue.
LOVE21 is only available online and in select stores. Check here to see if your store offers this new contemporary line. I will be doing some spending after my no shopping hiatus!
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the orangey dress is so pretty! I love Forever21 too, but you’re right, some of their clothes just arent age appropriate or size appropriate.
I love the ruffle orange dress, but couldn’t find it on the Love 21 website. Any suggestions?
Thanks for the help!
Karen